A variety of ideologues routinely reduce selfies to yet another confirmation of our mass superficiality. Instagram is indeed littered with scores of us primping for our bathroom mirrors and posing at arm’s length for “ego shots”: it seems infeasible to salvage especially profound insight into contemporary society from Justin Bieber’s self-involved posing or Kim Kardashian’s often-ridiculous stream of booty calls. Nevertheless, the countless online selfies register a self-consciousness about appearance that is likely common in every historical moment, and the recent flood of online selfies may simply confirm that we know we are being seen and we are cultivating our appearance for others. After looking in the mirror for millennia, digitization has provided a novel mechanism to re-imagine, manipulate, and project a broad range of personal reflections into broader social space.
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